Browsing by Author "Eyilmez, Yağmur"
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Data-driven advertising: The effectiveness of dynamic product ads (Dpas)
Eyilmez, Yağmur (Kadir Has Üniversitesi, 2021)Dynamic Product Ads (DPAs) are data-driven online advertising forms for mostly remarketing purposes or detect consumers who are interested in that category of product. Both large-scale and small-scale businesses can use ...